Figuring out what to post on Facebook can be tough.
With more than million active users, Facebook is the leading platform for brands to connect with consumers. To increase fan engagement, brands should post content that fans want to share.
Here are 10 tips for writing effective Facebook wall posts. The longer the post, the less engaging fans find it.
Buddy Media research shows that Facebook posts with 80 characters or less receive 66 percent higher fan engagement, and posts that are less than 40 characters in length receive 86 percent higher engagement.
Avoid complicated wall posts. Interesting content can be added to wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry.
The two most effective types of brand posts contain a single photo or use only words. According to Buddy Media, status-only posts receive 94 percent higher than average engagement.
Make sure you draw people into what you are saying by asking questions, editing and revising with the audience in mind. Discuss topics people love. Think that you are talking to a person, not a group. Even though you are speaking to your entire network, only one person reads your words at a time.
Use personal pronouns and contractions and maintain a relaxed, friendly tone. People are twice more likely to comment on a post that poses a question. To drive comments, ask a direct question and ask for the response. This approach can help attract people who like to give their advice, opinions, or ideas.
The key guidelines are brevity, ease of reading and answering, and interesting topics. Fill-in-the-blank posts are also extremely popular.
They receive a great number of comments. Use an eye-catching image. There is no type of content that elicits a better response than photos.
Posts with good pictures get better visibility in the news feed due to the higher EdgeRank score. But avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL.
Keep variety in your posts.
Keep it interesting by mixing in links, videos, questions, polls, and text-only updates. Mix up the type of text posts, too—some personal, fun, and some about current events.
Choose the right time.To share a post from a BlogSpot -- now called Blogger -- blog, copy the URL, or Uniform Resource Locator Web address, from the post page and add it to Facebook with the link tool on the “Update.
Back to blog. 7 No-brainer Tips to Write an Awesome Facebook Post.
by Scott Ayres. Facebook Content Marketing. 0.
That said, I want to share with you 7 tips for writing awesome Facebook posts that should help you get more engagement from your fans and tribe. 1. Ask a Question. You write a blog post and people comment on it.
This is a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
Which means all your hard work on your blog, all those countless hours of writing blog posts might be vanished within seconds. Sad On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog.
In this guide, we go through the whole process of how to write a good blog post - a post that actually gets results and is exactly what your audience needs. Step by step instructions, all the way from research to writing, editing, and publication.
Let’s move on to learning how to write and publish your first WordPress blog post! I know this guide might be a little long for a newbie, but hear me out The goal is to help you establish good habits and practices when publishing blog posts, so you don’t have to change anything later on.