January Sujata Agrawal A passion for cars Girish Wagh has contributed to the launch of the Indica, the launch of the Ace truck, and most recently, the launch of the Nano. In this interview, Mr Wagh shares some thoughts on his journey of learning with Tata Motors Girish Wagh of Tata Motors has led a very interesting work life — he has contributed to the launch of the Indica, the launch of the Ace truck, and most recently, the launch of the Nano.
How loyal are customers to your brand Price sensitivity How well differentiated your product is Availability ofsubstitutes Having a customer that has the leverage to dictate your prices is not a good position. Bargaining power of suppliers This relates to what your suppliers can do in relationship with you.
How strong is the position of sellers?
Are there many or only few potential suppliers? Is there a monopoly? Do you take inputs from a single supplier or from a group? Can you easily switch from one supplier to another one? Are there other suppliers with the same inputs available?
Michael Porter's model of Five Forcescan be used to better understand the industry context in which the firm operates. Porter's Five Forces model is a strategy tool that is used to analyze attractiveness of an industry structure.
Porter's Five Forces modelviews thebusiness fromoutside. It focuses on assessing competitive position within industry. Porter's Five Forces model in the internal view.
Automobile Industry The auto manufacturing industry is considered to be highlycapital and labor intensive. The major costs for producing and selling automobiles include: Labor - While machines and robots are playing a greater role in manufacturing vehicles, there are still substantial labor costs in designing and engineering automobiles.
Advertising Each year automakers spend billions on print and broadcast advertising, furthermore, they spent large amounts of money on market research to anticipate consumer trends and preferences.
The auto market is thought to be made primarily of automakers, but auto parts makes up anotherlucrative sector of the market. The major areas of auto parts manufacturing are: Original Equipment Manufacturers OEMs - The big auto manufacturers do produce some of their own parts, but they can't produce every part and component that goes into a new vehicle.
Companies in this industry manufacture everything from door handles to seats. Replacement Parts Production and Distribution - These are the parts that are replaced after the purchase of a vehicle.
Air filters, oil filers and replacement lights are examples of products from this area of the sector. Rubber Fabrication - This includes everything from tires, hoses, belts, etc. In auto industry, a large proportion of revenue comes from selling automobiles. The parts market is even more lucrative.
Offering lower financial rates than financial institutions, the car company makes a profit on financing. Extended warranties also factor into the bottom line.SWOT analysis is a strategic planning method used to evaluate thestrengths, weaknesses, opportunities, and threats involved in aproject or in a business venture.
Prior to joining Ashok Leyland, he was the Head (Sales and Marketing) for Cars (Indica, Indigo & Nano) at Tata Motors and has additionally held various key leadership positions.
He was one of the key members in launching the passenger car business at Tata Motors in Although this forced us to filter out numerous hits dealing with either iPod Nano or Tata Nano, it ensured that we captured the diverse range of names that are given to nanotechnology developments, such as ‘nanotechnologies’, ‘nanotech’, ‘nano-scale research’ and simply ‘nano’.
Key stakeholders involved in this are: • Farmers • vendors • Managers • Government For farmers: As the farmers will get compensation in return and also housing facilities.. According to their claims made by Tata co. was Singur would become a mini-auto city and approximately 70 vendors would set up shop along with the factory.
Sometimes the word Design-and-Development (D&D) is also used acknowledging that there is no research involved. If it is on another day I would shoot emails to concerned stakeholders for the required data, conduct my analysis and hold discussions.
Tata Nano created history for being the cheapest car at $ when some global MNC’s. Ltd. Market Opportunity Analysis (MOA) • Can the benefits involved in the opportunity be articulated convincingly to a defined target market?
• Can the target market be located and reached with cost-effective media and trade channels?